Why do we get cravings?

Cravings refer to strong desires for specific foods or types of food. They can appear for several reasons, including a range of physiological, psychological and environmental factors. Let’s take a closer look at some of the more common reasons why we experience cravings:

Poor nutrition
Poor hydration
Boredom
Stress, anxiety, grief or sadness
Hormonal changes due to the menstrual cycle, pregnancy, or breastfeeding
Habits, routines, and conditioning
Sensory memory from eating pleasurable foods previously