Why do we get cravings?

Cravings refer to strong desires for specific foods or types of food. They can appear for several reasons, including a range of physiological, psychological and environmental factors. Let’s take a closer look at some of the more common reasons why we experience cravings:

• Poor nutrition
• Poor hydration
• Boredom
• Stress, anxiety, grief or sadness
• Hormonal changes due to the menstrual cycle,  pregnancy, or breastfeeding
• Habits, routines, and conditioning
• Sensory memory from eating pleasurable foods previously